We couldn’t miss the opportunity to promote our brand in the city where our headquarters are based. The Onda TLC brand has started working out of the Lakeside Science and Technology Park in Klagenfurt, a melting pot of 120 companies specializing in research and development of Innovation Technology and head office of the 5G Playground. The park is a platform for collaboration between companies and universities, and boasts numerous reference institutes in the field of information and communication technologies.
We launched a brand awareness billboard campaign to gain the public’s attention with different kinds of artworks that represent different types of emotions and actions. The underlying message is that “everything passes through an Onda”.
“Onda” in Italian means wave, therefore our whole life, our emotions, and connections pass through a wave, which is emotional of electromagnetic. The important thing is that it doesn’t break and keeps on going.